Veterans Day is a time to recognize the people who have served and the many paths their lives take after service. At Story Cannabis, we are proud to support veterans year-round with a veterans discount available every day at participating locations. We have also had the privilege of hearing directly from veterans on our team about their experiences, their connection to cannabis, and what they hope to see change in the industry. Read our conversation with Story veterans about the next chapter of service.
If you’re a veteran exploring different ways to incorporate cannabis into your routine, one category worth knowing about is topicals. From balms and salves to lotions, roll-ons, gels and patches, cannabis topicals offer another way to incorporate cannabis into your routine without smoking or vaping. If you are new to cannabis topicals or simply want to understand the differences between all the options on the shelf, here’s what to know.
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What Are Cannabis Topicals?
Cannabis topicals are cannabis-infused products designed to be applied directly to the skin. They can contain cannabinoids such as THC, CBD, or a combination of cannabinoids, along with other ingredients commonly found in skincare and body-care products.
Topicals come in a variety of formats, including balms, salves, creams, lotions, gels, roll-ons, bath products and patches.
Unlike cannabis products that are inhaled or ingested, conventional topicals are designed for application to the skin rather than consumption. Research into topical cannabinoids is still developing, and the formulation of a product can affect how cannabinoids interact with the skin.
Cannabis Topicals at a Glance
Format | How it’s used | What makes it different |
Balms & Salves | Applied directly to the skin | Thicker, more concentrated-feeling formulas |
Roll-Ons & Gels | Rolled or rubbed onto the skin | Convenient and easy to apply |
Creams & Lotions | Spread over the skin | Familiar, lightweight skincare formats |
Transdermal Patches | Applied to the skin and worn | Designed for cannabinoid absorption beyond the skin |
Bath Bombs & Soaks | Added to bathwater | Designed for a full-body application |
One important distinction: topical and transdermal do not mean the same thing. Traditional cannabis topicals are generally designed for localized use on the skin. Transdermal products are formulated to move cannabinoids through the skin and into the bloodstream, meaning they can have effects beyond the area where they are applied.
Why Consider a Cannabis Topical?
There are plenty of reasons someone might prefer a topical over another cannabis format.
Localized application
Topicals can be applied directly to a particular area of the body, making them an option for people who prefer a product they can apply exactly where they want it.
No inhalation
Not interested in smoking or vaping? Topicals offer a cannabis format that does not require inhalation.
Easy, discreet application
Many topicals look and feel similar to products people already use as part of their skincare or body-care routines. Roll-ons and patches can also make application simple when you are on the go.
Plenty of formats to choose from
A thick balm, lightweight lotion and roll-on gel can all provide very different application experiences. Finding the right format can be just as important as finding the right cannabinoid profile.
It is worth keeping expectations realistic, too. Scientific research on cannabis topicals is still limited, and researchers note that topical products can vary significantly in formulation, absorption and performance.
Getting Started: How to Use a Cannabis Topical
Using a cannabis topical is generally straightforward, but your product’s label should always be your first stop for specific directions.
Application Methods
For creams, lotions, balms, salves and gels:
- Start with clean, dry skin.
- Apply a small amount to the desired area.
- Massage the product into the skin according to the package directions.
- Wash your hands after application unless the product directions say otherwise.
- Follow the label for recommended amounts and frequency of use.
Avoid applying cannabis topicals to broken, irritated or damaged skin unless the product specifically says it is appropriate for that use.
Roll-ons and gels can be particularly convenient when you want to avoid getting product directly on your hands. Patches are different: follow the manufacturer’s instructions for where and how long to wear them.
How Long Does A Cannabis Topical Take To Work?
There is no universal timeline and can vary based on the formulation, ingredients, application area and individual factors. Research on topical cannabinoids is still developing, and there is not a standardized timeline that applies to every product.
The best approach is to follow the product’s instructions and give it time to work before deciding whether you need more. Do not assume that two different topicals will have the same onset or duration simply because they contain similar amounts of THC or CBD.
Transdermal products are another story. Because they are designed to move cannabinoids through the skin and into systemic circulation, they may have different onset, duration and effects than conventional topicals.
Troubleshooting Your Topical
Not noticing much? Give the product time according to its directions rather than immediately applying more. Topicals can vary significantly from one formulation to another.
The texture isn’t working for you? Try a different format. If you do not love the feel of a thick salve, a lotion or gel may be a better fit. If you want something mess-free, a roll-on could be the way to go.
Your skin feels irritated? Stop using the product and wash the area. If irritation continues or is severe, seek medical advice.
Worried about feeling high? Conventional topicals are generally designed for localized application and are not intended to produce the intoxicating effects associated with cannabis that reaches the bloodstream. Transdermal products are different because they are specifically formulated for systemic absorption.
What Cannabis Topical Is Best for Me?
There is no single “best” cannabis topical. The right choice depends on the format you prefer, where you want to apply it and what kind of application experience you are looking for.
Balms & Salves
Balms and salves tend to have thicker, richer textures and are typically massaged directly into the skin.
If you like a traditional balm or salve and do not mind a little more time spent working a product into the skin, this may be a good format to explore.
Roll-Ons & Gels
Roll-ons and gels are popular for their easy application. A roll-on lets you apply product without putting it directly on your hands, while gels tend to have a lighter feel than thicker balms and salves.
These formats can be especially convenient for keeping in a bag or using when you are out and about.
Transdermal Patches
Transdermal patches deserve their own category because they work differently from conventional topicals.
Rather than simply sitting on or interacting with the skin, transdermal products are designed to deliver cannabinoids through the skin and into the bloodstream. Because of that, they can produce effects beyond the specific area where the patch is applied.
If you are considering a transdermal product, read the label carefully and follow the manufacturer’s instructions. As with any cannabis product, make sure you wait to see how you react before driving or operating machinery.
Creams & Lotions
Creams and lotions are familiar formats that tend to spread easily over the skin. If you already have a favorite body lotion or skincare routine, a cannabis-infused cream or lotion may feel like the most natural format to try.
Bath Bombs & Soaks
Bath bombs and soaks take a different approach to topical application. Instead of applying a product directly to one area, the product is added to bathwater.
They can be a fun option if you prefer incorporating cannabis into a relaxing bath or self-care routine. As always, follow the product’s directions and check the ingredients before use, especially if you have sensitive skin.
What Cannabis Topicals Are Available at Story Cannabis?
Ready to explore?
Our selection of cannabis topicals can vary by market and location, but you can shop our current selection below for balms, creams, lotions, roll-ons, patches and other topical formats when available.
Looking for help choosing? Our team can also help you compare different formats, cannabinoid profiles and product details at your local Story Cannabis dispensary.
Frequently Asked Questions
What are cannabis topicals?
Cannabis topicals are cannabis-infused products designed to be applied directly to the skin. Common formats include balms, salves, creams, lotions, gels and roll-ons. Some products are formulated with THC, CBD or a combination of cannabinoids.
Do cannabis topicals get you high?
Conventional cannabis topicals are generally designed for localized application and are not intended to produce the intoxicating effects associated with cannabis entering the bloodstream. Transdermal products are different because they are designed to deliver cannabinoids through the skin and into systemic circulation.
How long do cannabis topicals take to work?
There is no single onset time for all cannabis topicals. Timing can vary based on the product’s formulation, ingredients, application area and individual factors. Follow the product’s directions and avoid assuming that every topical will work on the same timeline.
How long do cannabis topicals last?
Duration varies from product to product, and research has not established one universal timeline for cannabis topicals. Check the product label for specific instructions and keep in mind that transdermal products may work differently from conventional topicals.
What's the difference between a topical and a transdermal?
A topical is designed to be applied to the skin, generally for localized use. A transdermal product is specifically formulated to deliver cannabinoids through the skin and into the bloodstream. That means transdermal products can have systemic effects, unlike conventional topical products.
Can you use cannabis topicals every day?
It depends on the product. Always follow the manufacturer’s directions for how much and how often to use a topical. If you have questions about using a cannabis product regularly, talk with a qualified healthcare professional.
Can I use a cannabis topical on sensitive skin?
Check the product’s ingredient list and directions before applying it to sensitive skin. Avoid applying products to broken or irritated skin unless the label specifically says they are appropriate for that use. If irritation occurs, stop using the product and wash the area.
Do cannabis topicals contain THC?
Some do, while others contain CBD or a combination of cannabinoids. Check the product label for the cannabinoid content and concentration before purchasing or using a topical.
Will a THC topical show up on a drug test?
Do not assume that every THC topical is exempt from drug testing concerns. Conventional topical products and transdermal products work differently, and formulations can vary. If drug testing is important for your employment or other obligations, review the product type and ingredients carefully and consider speaking with the testing provider or a qualified professional.
Ready to Explore Cannabis Topicals?
Whether you prefer a rich balm, lightweight lotion, convenient roll-on or something completely different, there is more than one way to explore cannabis topicals.
Veterans are welcome at Story Cannabis every day. Ask your local dispensary about our current veterans discount and visit us to explore what’s available in your market.
Sources & Further Reading
- Hashim et al., Topical cannabinoids in dermatology, PubMed.
- Patel & Lio, Safety and Sourcing of Topical Cannabinoids: Many Questions, Few Answers, PubMed.
- The Skin and Natural Cannabinoids: Topical and Transdermal Applications, PubMed.
