For many veterans, the cannabis industry represents more than just a career. At Story, team members like Joe Hojnacki and Nikole Samuelson are using their experience to help others heal, connect, and find relief. Their stories reflect how cannabis can build community, restore purpose, and open new paths for wellness and understanding.
Joe Hojnacki
Ohio, Story Cleveland
What was your Military Branch and Years of Service?
Army 11B (Infantry), 6 years
What’s your role, and how long have you been in the cannabis industry?
I am the Assistant General Manager and have 5 years’ experience in the industry
What’s been the most rewarding part of your cannabis journey so far?
Making connections with customers and medical patients. Seeing the frowns turn upside down once they leave with their bag!
What’s something people might not know about your role or the work you do behind the scenes?
I am adamant at ensuring the staff are recognized and engaged with their jobs while working at Story.
What’s your current favorite product to recommend or use and why?
Certified – Blueberry Muffin flower. Best tasting flower in my opinion if you like the smell and taste of blueberries. Not many cultivators out there can produce a product like Certified Blueberry Muffin.
Do you have any traditions or ways you recognize or celebrate Veteran’s Day?
I like to honor the fallen that I personally served with.
What would you love to see change or grow in the cannabis space when it comes to inclusion and impact for Veterans?
Having the Veterans Affairs recognize the medicinal benefits of cannabis. Especially for veterans suffering from injuries and PTSD.
Nikole Samuelson
Story HQ, Arizona
What was your Military Branch and Years of Service?
Army, 5 years
What’s your role, and how long have you been in the cannabis industry?
I am a Buyer in Arizona and have been in cannabis for 5 years
What’s been the most rewarding part of your cannabis journey so far?
Helping other veterans with pain and behavioral health issues
What’s your current favorite product to recommend or use and why?
I am into anything Flower related, it’s the original, can’t beat it!
Do you have any traditions or ways you recognize or celebrate Veteran’s day?
Take time to remember all those who sacrificed
What would you love to see change or grow in the cannabis space when it comes to inclusion and impact for Veterans?
More education and availability through the VA and other Veteran programs
As the conversation around cannabis evolves, veterans like Joe and Nikole remind us what is at stake: recognition, access, and compassion. Their dedication shows that the impact of cannabis reaches far beyond products or profits, it is about people helping people. This Veterans Day, we honor their service and their ongoing mission to create a more inclusive and healing future.
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